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WOW EFFECT

 In Geen onderdeel van een categorie, News

That’s a very unique project that we did some weeks ago in this shopping mall. Neon lights were hung in the middle of the atrium which seemed quite abstract at first sight. The bright colors undeniably added a luminous, modern and artistic touch to this atrium but why were they placed like that? The mystery was growing and curious people were teased by some stickers inviting them to stand at a particular place of the mall. When standing in front of the arrow, they were then able to solve the puzzle and they could read the letters “WOW” in the middle of the mall. A fun way to play with the visitors and create a unique experience in a mall!

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